Effects of Keywords on Ebook Sales and Discoverability in the Canadian Context

Effects of Keywords on Ebook Sales and Discoverability in the Canadian Context
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Author: eBOUND Canada
Title: Effects of Keywords on Ebook Sales and Discoverability in the Canadian Context
Published Year: 2019
Sector(s): Books, Interactive Digital Media
Category(s):
File(s): eBOUND_Effects_of_Keywords_Study_2019.pdf
Abstract: eBOUND Canada conducted this study in order to explore the potential value for Canadian publishers of adding enhanced keywords into their ebook metadata, and further, to investigate the most effective method of keyword creation: machine-based or human-created. Three groups of 200 ebooks were tested over a three-month period to ascertain the impact of adding keywords on sales and discoverability of the ebook titles and to provide publishers with recommendations on how to best approach ebook metadata development going forward.