Book Publishing: Current and Emerging Best Practices in Promoting and Marketing Digital Content

Book Publishing: Current and Emerging Best Practices in Promoting and Marketing Digital Content
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Author: eBOUND Canada
Title: Book Publishing: Current and Emerging Best Practices in Promoting and Marketing Digital Content
Published Year: 2014
Sector(s): Books
Category(s):
Document: English
Abstract: Commissioned by eBOUND Canada, Book Publishing: Current & Emerging Best Practices in Promoting and Marketing Digital Content examines how book publishers are marketing e-content in a changing environment. The study is based on a literature review, interviews, and results of a survey of Canadian book publishing companies. Digital marketing approaches from other creative sectors (film/television, magazines, games and music) that can be adapted to book publishing are also explored.