Measuring Success: The Impact of Interactive Digital Media in Ontario (OMDC-funded)

Measuring Success: The Impact of Interactive Digital Media in Ontario (OMDC-funded)
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Author: Interactive Ontario
Title: Measuring Success: The Impact of Interactive Digital Media in Ontario (OMDC-funded)
Published Year: 2017
Sector(s): Interactive Digital Media
Category(s):
URL: English
Document: English | French
Abstract: This report, Measuring Success: The Impact of Interactive Digital Media in Ontario, was initiated by Interactive Ontario and is the first in-depth study devoted solely to Ontario’s IDM industry. Hoping to fill a knowledge gap felt by industry, policymakers and the wider public, the research looks at the impact of IDM companies in terms of the products and services they provide, employment figures and salaries, demographics and growth planning (including barriers and challenges to growth) as well as the economic impact of the IDM industry on the province. Primary data was drawn from an online survey and a series of stakeholder interviews.