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ONLINE RESEARCH LIBRARY
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CROSS-SECTORAL
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NATIVE ADVERTISING TRENDS 2018 – The Magazine Industry
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Author:
FIPP
Title:
NATIVE ADVERTISING TRENDS 2018 – The Magazine Industry
Published Year:
2018
Sector(s):
Magazines
Category(s):
Trends and Statistics (Magazines)
URL:
English
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Abstract:
A report on the efficacy of native advertising in the magazine industry. The report synthesizes the data retrieved from a survey of 150 magazine executives from 41 countries worldwide. Keywords: advertising, native advertising, KPI, magazine.
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