REGAINING YOUNG AUDIENCES

REGAINING YOUNG AUDIENCES
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Author: Stephen Follows and Liora Michlin
Title: REGAINING YOUNG AUDIENCES
Published Year: 2019
Sector(s): Film & Television
Category(s):
URL: English
Abstract: The study investigates young people's decision-making process for leisure time activities and attitudes to the cinema experience itself. It then explores the areas cinema has an advantage over competitor activities and pulls key insights for reaching the least-frequent cinema-goers in this age group.