The Role of Magazines at Retail: A Magazines Canada Reader-and-Buyer Study

The Role of Magazines at Retail: A Magazines Canada Reader-and-Buyer Study
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Author: Magazines Canada
Title: The Role of Magazines at Retail: A Magazines Canada Reader-and-Buyer Study
Published Year: 2017
Sector(s): Magazines
Category(s):
URL: English
Abstract: A national survey of shoppers looking at consumer behaviours related to print magazine reading and buying. Reports results of qualitative interviews with grocery and print retailers regarding role of magazines in store and recommendations as to how magazines can increase shelf space.