Ontario Library Investment Project: Marketing Canadian Books for Ontario Children

Ontario Library Investment Project: Marketing Canadian Books for Ontario Children
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Author: Association of Canadian Publishers
Title: Ontario Library Investment Project: Marketing Canadian Books for Ontario Children
Published Year: 2009
Sector(s): Books
Category(s):
Document: English
Abstract: This study, undertaken by the Association of Canadian Publishers, examines access to school libraries by Ontario book publishers. Focusing on the Ontario Ministry of Education's Library Investment Project, this study gathered market intelligence on Ontario school boards and their purchasing decision-making, and provides Ontario publishers with recommendations on how to market themselves to school libraries.