Being Counted: Canadian Race-Based Audience Survey

Being Counted: Canadian Race-Based Audience Survey
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Author: IPSOS and Quilin
Title: Being Counted: Canadian Race-Based Audience Survey
Published Year: 2022
Sector(s): Film & Television
Category(s):
URL: English
Abstract: This study centres the experiences, screen media preferences, and viewing habits of Black, Indigenous and People of Colour audiences - a first in Canadian audience research. The findings and insights discussed in this report challenge assumptions about what ‘should’ be on screen and invite new narratives about which stories should be told, how, and by whom. These fresh insights offer new possibilities for ensuring Black, Indigenous, and People of Colour audiences are visible to broadcasters; that their perspectives drive the development of authentic and representative content, and that the related structural sector changes required for long-term, sustainable change are clear.