Thanks COVID! 15 Lessons for Film Distribution from the First Wave

Thanks COVID! 15 Lessons for Film Distribution from the First Wave
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Author: Annelise Larson, Verica.ca
Title: Thanks COVID! 15 Lessons for Film Distribution from the First Wave
Published Year: 2021
Sector(s): Film & Television
Category(s):
URL: English
Abstract: This research was funded by Telefilm Canada and undertaken by digital strategist Annelise Larson. It is a summary of lessons gleaned from a review of over 50 feature films from around the world that had to pivot from a planned theatrical to a digital release of some sort between March and September 2020 because of COVID-19. This major pandemic swept the world and left much devastation in its wake. However, it also created new and unexpected opportunities for some who were nimble enough to take advantage of this extraordinary time and provided many lessons for the film industry in Canada and abroad.