GEN Z THE CULTURE OF CONTENT CONSUMPTION

GEN Z THE CULTURE OF CONTENT CONSUMPTION
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Author: VICE Media in partnership with Ontario Creates
Title: GEN Z THE CULTURE OF CONTENT CONSUMPTION
Published Year: 2020
OC Funded: Yes
Sector(s): Cross-Sectoral
Category(s):
URL: English
Abstract: Competition for young people’s attention has never been greater. Ontario Creates and VICE partnered for a first-of-its kind research study. examining ways to build affinity with Gen Z, with fresh insights on the ways 14-22 year olds, discover, consume and share cultural content.