New Audiences, New Rules: Producing Short-Form Content for Online

New Audiences, New Rules: Producing Short-Form Content for Online
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Author: Mipcom
Title: New Audiences, New Rules: Producing Short-Form Content for Online
Published Year: 2019
Sector(s): Film & Television
Category(s):
URL: English
Abstract: This report aims to understand the new world of online video, which is becoming more and more important for tech giants. Video drives usage, engagement, and ultimately revenue. The study outlines seven lessons for TV producers moving into short-form and social  video, and looks at six case studies.