How, When and Why Diverse Kids Audiences Find, Consume and Stick with Content

How, When and Why Diverse Kids Audiences Find, Consume and Stick with Content
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Author: MIPTV-MIPCOM
Title: How, When and Why Diverse Kids Audiences Find, Consume and Stick with Content
Published Year: 2019
Sector(s): Cross-Sectoral
Category(s):
URL: English
Abstract: The report offers a comprehensive study focusing on how, when and why diverse kids audiences find, consume and stick with content. The report in particular focuses on 2-16 year olds to support the following claims: content creators identify nuances in audience preferences, distributors optimize placement of IP, marketers adapt plans to appeal and retain engagement. Keywords: Children, marketing, industry, diversity, consumers