Changing the Status Quo: Industry Leaders’ Perceptions of Gender in Family Films

Changing the Status Quo: Industry Leaders’ Perceptions of Gender in Family Films
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Author: Dr. Stacy L. Smith, et al., USC Annenberg
Title: Changing the Status Quo: Industry Leaders’ Perceptions of Gender in Family Films
Published Year: 2010
Sector(s): Film & Television
Category(s):
URL: English
Abstract: This U.S. research study highlights the gender gap in films and provides results of interviews consisting of 60.2% of males and 39.8% of females. The interviews aimed to answer whether content creators are aware of gender parity, to find reasons for the gender imbalance and examine whether industry leaders accept the changing of the status quo. Keywords: balance, roles, equality, equity, imbalance