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ONLINE RESEARCH LIBRARY
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Innovation in Publishing: How successful publishers embrace and harness innovation for success
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Author:
FIPP and UPM Communication Papers
Title:
Innovation in Publishing: How successful publishers embrace and harness innovation for success
Published Year:
2019
Sector(s):
Books
Category(s):
Cultural Policy (Books),
Trends and Statistics (Books),
Technology (Books)
URL:
English
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Abstract:
This report demonstrates new innovation opportunities for the print publishing industry to succeed in the midst of the digital revolution. Includes strategies and insights from industry experts and leaders regarding media brands who are using innovative ways to successfully grow the print industry.
Keywords: magazine, media, newsstand, brands, readership
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